BCBGMAXAZRIA: European Flair with American Spirit

For the woman who’s all about classic, easy style with an edge, there’s BCBGMAXAZRIA. It’s European flair with American spirit. The founder, Max Azria, started in Paris before moving to L.A. His unique combination of Parisian sophistication with West Coast, laid-back living permeates all of their designs. Their clothes and frames are stylish, yet easy to wear and affordable.

Unique Designs, Quality Craftsmanship, Great Prices

BCBGFrames by BCBGMAXAZRIA are meant for the woman who wants more than just a basic pair of glasses. Every frame brings a unique feature to an ordinary design, so you always stand out. Many frames feature vivid colors, jewel or stud accents, or laser cutouts to bring your glasses to the next level. They use multiple materials, including classic textured and faceted metals, modern acetate combinations, and semi-rimless designs. Many of their newest designs are made with super light plastic (SLP) to mimic the look of acetate, but with a lighter, more comfortable feel.

This brand has been an industry leader in the luxury eyeglasses market for years. Women don’t just love the brand because of their style. All the frames also use premium materials and feature high-quality craftsmanship. The result? Stylish frames that are durable and comfortable.

What’s In a Name?

BCBGMAXAZRIA was founded in 1989 by Max Azria. In 1991 his wife, Lubov Azria, joined the team as Chief Creative Officer. BCBG stands for “Bon chic, Bon genre”, which is French for “great style, great attitude”. Max Azria wanted to make the great style more accessible by making it easy to wear and affordable.  And fashion doesn’t stop at your neck. Glasses and sunglasses are a key part of every woman’s style, which led BCBMGMAXAZRIA to begin their eyewear line in 2005. The brand teamed up with Color in Optics and ClearVision Optical to design their frames. Ever since their fashion-forward but wearable designs have made them leaders in the eyewear industry.

According to Lubov Azria, “BCBG is a vision of global style and attitude. We are a brand that represents the dynamic lifestyle of the contemporary woman by focusing on the fit, construction, and fabrication of everything we make. Each piece carrying the name represents the luxury, visionary point-of-view and design integrity we incorporate into every garment. We are about making quality pieces that fit seamlessly into our customers’ lifestyles.”

Come Try a Pair

BCBGMAXAZRIA ophthalmic and sunglasses frames will be sold at our University Hills and Lakewood locations. If you’re looking for a stylish pair of glasses that stands out from the crowd, come visit us at these locations to find the pair that works best for you.